Email Letter Writing - How to Write Great Email Letters

One of the keys to writing strong emails is to imagine that you are indeed writing to a person, a very specific person. One way to do that is to imagine that you are writing this email to a friend, a very specific friend. Write it like you are writing it to him or her. If that is too difficult, ask a friend to subscribe to your list, and then it will be real - he or she is on the list, and they will be reading your email - write it to them! This will make your emails better immediately.

Although I am not a proponent of some special structure in your email, I will give you a raw structure.

You see, I think that when emails are truly effective, they are written to a specific person, but they are also personal. They will not always follow some set structure. Think about it, when you write to friend to tell him or her something that happened in your day, do you use a formula? No, you tell them what happened, maybe ask a question or two - and then end the email.

Email Letter Writing - How to Write Great Email Letters

So why do the same thing with your subscriber list emails?

Often, that is exactly what I do. I ask a question, tell someone that they can learn something from clicking on a certain link, give the link, and end the email.

That's it. Nothing special. Other times I might tell a story, and then give a link. I switch up the structure of my emails, and the content. You see, I am writing to real people, so I must vary the email structure. If you are writing to your best friend, you wouldn't have the same structure every time, would you? And neither should you here.

Now, here is a sample structure, one that can, and should, be deviated from - to make your emails unique.

1) Headline (Title) - something exciting, yet accurate, to get the readers' attention.

2) Intro - I often ask a question 'do you know how to build a big list?', for example.

3) A story - I will often tell a short story about a problem I have had and how I solved it.

4) Another question - for example, do you want to learn about how I did it?

5) Call to action - for example, check this out and see what you think:

6) A closing

That is pretty basic, and you can leave off any of those parts on any email you want - you certainly do not want to have the same boring format every time you send out an email.

Email Letter Writing - How to Write Great Email Letters
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